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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

EICMA 2013: Yamaha Reveals the Tricity

Today, at the EICMA 2013 show, Yamaha unveiled what it is calling a new direction in its urban commuter category. The Tricity is a LMW (Leaning Multi Wheel) scooter aimed at folks who previously may not have considered a two-wheeled alternatives to public transportation. Follow the rest of our 2013 EICMA show coverage Yamaha claims the three-wheeled Tricity is more agile than other manufacturers’ trike scooters.

AMA Pro Racing Announces Tommy Aquino Spirit Award

The sudden and tragic passing of Tommy Aquino has hit the entire motorcycling community hard. In order to preserve and honor the spirit and positive attitude of the late Tommy Aquino, AMA Pro Racing announced today that a “Tommy Aquino Spirit Award” will be granted to an AMA Pro Road Racing rider who best embodies the spirit of the paddock during the 2014 season. The paddock will vote for the rider who exemplifies qualities mirroring those of Tommy including passion for the sport, fan engagement and team interaction. The award will be presented on behalf of Cortech and Shoei at the conclusion of the 2014 AMA Pro Road Racing season. “Over the past eight years we have had the pleasure of working with Tommy Aquino, but he was much more than just another Shoei athlete,” said Hiro Mizushima, President of Shoei Safety Helmet Corp.