2009 Yamaha Yzf-r6s on 2040-motos

Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Pedrosa, Marquez, Bradl Talk About Racing, Motorcycles, And Each Other

In order to use footage from a Dorna-sanctioned MotoGP test session — say, for marketing or promotional reasons — a team must receive approval from Dorna. The process is tedious, and even if permission is granted, there are strict limitations as to what the material may or may not be used for. So when Honda decided to conduct its own private test (which Yamaha also joined), at the Circuit of the Americas, it was free from any and all Dorna mandates.

Hayes, Beaubier On 2014 Yamaha AMA Superbike, Herrin To Moto2

The 2013 AMA Pro Superbike has just wrapped up its season this past weekend at Mazda Raceway Laguna Seca, with Josh Hayes dominating the race and his teammate, Josh Herrin, finishing second to clinch his first AMA Superbike championship. Not long after the checkered flag waved did Yamaha announce some big changes for the upcoming 2014 season. First and foremost, Herrin will be departing for Moto2 next year, fulfilling his desire to compete on the world stage.