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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha TTX 115i Adventure Scooter Concept Unveiled in Thailand

The trendiest segment in the industry at the moment is the adventure touring motorcycle. Spearheaded by the top-selling BMW R1200GS, the segment has seen a flood of imitators such as the Triumph Tiger Explorer, Yamaha Super Ténéré and the Honda Crosstourer. A recent report from the Motorcycle Industry Council found that scooter sales are also on the rise in the U.S., spurred on by soaring gas prices.

David Stanton Charity Trackday Raises $75,000

The generosity of the motorcycling community shone brightly on Monday, as riders, fans, friends and enthusiasts took part in a charity track day at Sonoma Raceway hosted by 3J’s Motorcycle Track Days, raising $75,000. The charity track day was to benefit David Stanton, a Bay Area resident and long-time American Federation of Motorcyclists (AFM) competitor, who was paralyzed after a racing crash in June. In all, more than 400 people participated in the track day, attended the evening reception or stopped by to give Stanton their best wishes.