2012 Yamaha V-star 950 Brand New! on 2040-motos

Moto blog

Kenny Roberts R1 Auction Nets $87,000 for Charity

The one-off GYTR-equipped Yamaha YZF-R1 ridden by “King” Kenny Roberts at this year’s U.S. Grand Prix at Laguna Seca was auctioned for $87,000. Roberts and late night television star Jay Leno were the special guest auctioneers for the R1 at Mecum’s Motorcycle Auction in Monterey, Calif.

Another Day at the Office for Yamaha MotoGP Stars – Video

Back in 2009, Yamaha released an entertaining video featuring MotoGP racers Valentino Rossi, Jorge Lorenzo, Colin Edwards and James Toseland working on various mundane jobs at Yamaha Motor USA headquarters. Three years later, Yamaha has released a follow-up featuring its current MotoGP lineup of Lorenzo, Ben Spies, Cal Crutchlow and Andrea Dovizioso (with King Kenny Roberts lunchbox in tow). Tech3 Yamaha racer Crutchlow takes over his predecessor Edwards’ spot as a Yamaha security guard, but throws his own British spin on the job.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.