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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

New Rossi AGVs: Investments for the future

Valentino Rossi is edging towards the twilight of his career and anything that has been attached to the biggest star to come out of MotoGP is destined to be worthy of a collector’s treasure trove. Whenever Rossi has raced at a track that has some kind of importance to the Italian his AGV often gets coated with a one-off Aldo Drudi special, this year has seen the Wake Up! and Faces designs.

2014 Yamaha Zuma X Announced for Canada

Yamaha Motor Canada announced a new variant of the 50cc Zuma scooter. New for 2014, the Yamaha Zuma X is based on the popular Zuma 50F but with some minor styling changes. The nomenclature is a bit curious.