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The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

The Emperor’s New Clothes — Josh Hayes’ Style for 2013

Three-time and defending AMA Pro National Guard SuperBike Champion, Josh Hayes (above right), and 2012 AMA Pro National Guard SuperBike Rookie of the Year, Josh Herrin, are ready to debut new livery on their Monster Energy/Graves/Yamaha YZF-R1 next week in Daytona. Joining them are 2012 AMA Pro GoPro Daytona SportBike race winner, Cameron Beaubier, and 2012 AMA Pro Motorcycle-Superstore.com SuperSport race winner, Garrett Gerloff, on their Yamaha Extended Service/Monster Energy/Graves/Yamaha Daytona SportBike YZF-R6s. The four riders and their machines recently completed a photo session at Yamaha’s U.S.

You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.