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Valentino Rossi Works at the Yamaha Offices when not Winning Everything

Yamaha Motor Europe has recently posted up on YouTube a delightful video about their riders.  Their secret for being so good at what they do is that they totally immerse themselves in Yamaha by working at the Yamaha offices. Hilarity ensues. James Toseland works the mail room, while Colin Edwards does security, quoting Eric Cartman from a 10 year-old-South Park episode.  Jorge Lorenzo is washing windows and Valentino Rossi is working the front desk.

Yamaha will give a third wheel to its scooter

The Japanese did not have enough unusual Niken bikes so they patented the design of a new 3-wheeler scooter. The device will probably be called the Tricity 300 and will presumably be powered by a 292cc engine from the 28hp XMax 300 maxi-scooter. We're looking forward to the debut of the production version at the end of the year at EICMA.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.