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Moto blog

King Kenny Roberts at Laguna Seca

Fans of “King” Kenny Roberts will be in for a treat as the three-time World Champion will ride not once, not twice but three times at Laguna Seca during the 2011 U.S. Grand Prix, July 22-24. As previously announced,  Roberts would join Eddie Lawson and about 200 fans in riding parade laps of the Monterrey, Calif., circuit on the Friday, July 22.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Opens New Motorcycle Testing Center

Yamaha has completed construction of a new test course for developing motorcycles for emerging markets in Kikugawa, Japan. The 121-acre Yamaha Motor Kikukawa Test Course features a 1.18-mile circuit and a mix of multi-purpose roads and mountain terrain. It will be used to develop new motorcycles for Latin America and Asia.