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Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.

Rainy BSB tests are nothing new

THE combination of bad weather in the UK and a European testing ban means that most BSB teams will now start the season with very little track time. This sounds like a disaster for the top teams but history has proved this isn’t necessarily true and it sometimes doesn’t matter how much pre season preparation has taken place.  Back in 2002 Sean Emmett won on the IFC Ducati at the opening Silverstone round after first riding it in unofficial practice the same weekend. Steve Hislop took the other win on Pauls Bird’s well sorted Ducati. More recently in 2009, Leon Camier took an untested new model R1 Yamaha to victory at the Brands Hatch opener after GSE took delivery of the bike just the week before. Sylvain Guintoli won the other race on a well developed, well tested Crescent Suzuki. You could argue if no one has had testing then it is a level playing field but you have to feel for riders moving up to the superbike class in the world’s toughest national series.  Tyco Suzuki’s PJ Jacobson is one such rider but having spent some time with him over the past few weeks he seems to be taking it all in his stride. It may be the confidence of youth or maybe the fact he has won in every other class he has entered in his short BSB career, but I suspect he fancies at least standing on the Superbike podium at Brands (He also does a bit of ice racing which is not dissimilar to the this year’s UK testing).  The testing ban was implemented with all the best cost cutting intentions and if it had been any other year in the past decade all would be well. The teams may be feeling frustrated but the fans should be excited. With so many unknowns, the 2013 BSB opener at Brands Hatch could be the best ever!

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.