2014 Yamaha Road Star Silverado S S Cruiser on 2040-motos

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Yamaha Donates Star Bolt To True American Heroes Auction Hosted By Kenny Roberts

In support of the Yamaha True American Heroes Weekend–the fundraising event taking place this weekend at Kenny Roberts’ legendary ranch in Modesto, California–Yamaha Motor Corporation, U.S.A., has donated a 2014 Star Bolt to the Benefit Auction that is a featured event during the weekend. The announcement was made by Bob Starr, General Manager of Communications for Yamaha’s Motorsports Group. Our own Kevin Duke made it out to the event in 2012, where he had the chance to ride with some of the sport’s biggest legends.

Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.