2009 Yamaha Royal Star Tour Delux on 2040-motos

Yamaha Royal Star tech info

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Moto blog

Hero MotoCorp Reports Sales of 541,615 Motorcycles and Scooters in December 2012

Whenever we publish stories about the motorcycle industry in India, we still get comments from readers surprised at how big a role that nation’s market plays, and perhaps more poignantly, how small it makes the U.S. market look. The latest sales numbers from Hero MotoCorp, India’s market leader, should further highlight the importance of India’s motorcycle market.

No snow here folks!

An erratic work schedule combined with a full season of kids racing means, there aren’t many opportunities during the summer months for the Mackenzie family to grab a holiday. Instead, we tend to save our pennies and head off somewhere sunny for Christmas. I love doing this as it shortens the UK winter but more importantly it means I miss the festive frenzy.  I do like Christmas, but I hate how everyone gets caught up in the retail madness that kicks off just before Halloween, then has everyone stressed (and skint)before Santa has even hitched up his sleigh.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.