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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Don't become another crime statistic

On average approximately 50,000 motorcycles are stolen each year. They're taken from outside homes, from large urban environments across the countries major cites and highly organised gangs are at the heart of thefts preying on innocent motorcyclists. Experts of motorcycle security, Acumen advise on how to protect your bike: How to reduce the chance of theft Protection is like layers of an onion – the more the layers; the longer it takes.

Kenny Roberts and Jay Leno to Auction Yamaha 50th Anniversary R1

A special one-off Yamaha R1 that “King” Kenny Roberts will ride at Laguna Seca at this year’s U.S. Grand Prix will be auctioned off to benefit an arts school in New York. The GYTR-equipped R1 with Yamaha’s 50th anniversary red and white paint scheme will be sold at Mecum’s Motorcycle Auction, Aug.