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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Rossi’s Ranch: Valentino’s Personal Playground

What does Valentino Rossi do when he’s not riding his Yamaha M1 around the best racetracks in the world? He relaxes at home in Tavullia, Italy, and rides motorcycles around his newly developed dirt track dubbed, “Rossi’s Ranch.” “It’s like a dream from when you’re a child,” says Rossi. “You hope at one moment you can buy your own racetrack.” It’s safe to say Rossi is financially stable enough at this moment in time to where he can make his childhood dream a reality.

Hayes, Beaubier On 2014 Yamaha AMA Superbike, Herrin To Moto2

The 2013 AMA Pro Superbike has just wrapped up its season this past weekend at Mazda Raceway Laguna Seca, with Josh Hayes dominating the race and his teammate, Josh Herrin, finishing second to clinch his first AMA Superbike championship. Not long after the checkered flag waved did Yamaha announce some big changes for the upcoming 2014 season. First and foremost, Herrin will be departing for Moto2 next year, fulfilling his desire to compete on the world stage.