2012 Yamaha V Star 1300 on 2040-motos

Yamaha V Star tech info

Type:Cruiser Phone:(888) 541-4157

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Dakar 2014: Cyril Despres’ Yamaha YZ450F Rally Revealed

Yamaha revealed the livery for its YZ450F Rally racer, the machine Cyril Despres will ride in his quest for his sixth Dakar Rally victory. Despres will lead a factory team which includes Michael Metge, Olivier Pain and Frans Verhoeven to South America for the 2014 Dakar Rally which kicks off Jan. 5.

Cyril Despres Signs with Yamaha

Five-time Dakar Rally winner Cyril Despres has signed on with Yamaha Motor France to race on the Yamaha YZ450F. Despres won the Dakar Rally in 2005, 2007, 2010, 2012 and 2013 with KTM but parted ways with the Austrian manufacturer in March. For 2014, Despres is trading in KTM Orange for Yamaha Blue, riding with support rider and fellow Frenchman Michael Metge.