2012 Yamaha V Star 950 on 2040-motos

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Yamaha “Dark Side of Japan” Teases New Model Launching June 11 – Video

Yamaha has released a video teasing a new model it claims “is about to change the sport motorcycle world.” The video, called “The Dark Side Of Japan“, reveals little detail about the new model but promises all will be unveiled June 11. The video includes images from Japan’s vibrant nightlife and lively sub-culture,with youths in costume and exotic hair and makeup dancing in clubs. The new model will reflect this side of Japan, with Yamaha calling it a “new kind of brutal animal”.

EICMA 2008: First Impressions

I have had a little walk around checking out the preparations for the show. I haven’t seen anything that I haven’t already seen or heard about previously, but here’s a selection from three of the halls. Yamaha are the only manufacturer to use an industrial crane to place some of its bikes up on high rise stands.

Yamaha Reports Q2 2013 Sales Results

Yamaha bounced back from a poor first quarter with sales of 1.530 million motorcycles over the second quarter ended June 30, 2013. The results represent a 1.5% increase from the 1.507 million motorcycles sold in the same quarter last year. Still, Yamaha’s first half motorcycle sales total of 3.0 million units remains behind last year’s tally of 3.1 million units because of the weak first quarter sales.