2012 Yamaha V Star 950 Tourer on 2040-motos

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Yamaha To Host A Full Slate Of Activities During Laguna Seca MotoGP Weekend July 19-21

If you’re going to be at the Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca, July 19-21, be sure to stop by the Yamaha Marketplace, located between turns 5 and 6, as this will be the eighth consecutive year Yamaha and the raceway have worked together to bring race fans entertainment throughout the weekend. Here’s a breakdown of the weekend’s events.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

2011 World Superbike Champion Carlos Checa

Carlos Checa has won the 2011 World Superbike Championship and secured Ducati its 17th manufacturer title. The Althea Ducati rider secured the title with a win in Race One of the Oct. 2 Magny-Cours round in France, and then captured the manufacturer title with another win in Race Two.