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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Teaser: 2012 Japanese Literbike Shootout – Video

The last time we assembled the superbike offerings from the Big Four Japanese manufacturers to determine the alpha male model was 2009. The CBR won that confrontation, but a lot’s changed since then. For 2012 Honda revamped the CBR1000RR, Yamaha added traction control to the R1, the GSX-R1000 lost a muffler and last year Kawasaki introduced an all-new ZX-10R.

Inside Insights From Yamaha Champions Riding School

The folks at the newly revamped Yamaha Champions Riding School are determined to make you a better rider. But to improve your riding some self-reflection is in order, and like in any other sport, it’s best to start at the basics. In the first of the “Inside Insight” series, lead instructor Ken Hill discusses apexes and why they are important.