2013 Yamaha V Star 950 Tourer on 2040-motos

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Don't become another crime statistic

On average approximately 50,000 motorcycles are stolen each year. They're taken from outside homes, from large urban environments across the countries major cites and highly organised gangs are at the heart of thefts preying on innocent motorcyclists. Experts of motorcycle security, Acumen advise on how to protect your bike: How to reduce the chance of theft Protection is like layers of an onion – the more the layers; the longer it takes.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Y125 MOEGI Concept – 176 Pounds and 188 MPG

Yamaha has released new details for its Y125 MOEGI following the concept model’s debut at the 2011 Tokyo Motor Show. (Updated with video and hi-res photography.) We already knew Yamaha is equipping the MOEGI with a 125cc engine and the retro-styled concept looks to be exceptionally light. How light?