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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Kenny Roberts R1 Auction Nets $87,000 for Charity

The one-off GYTR-equipped Yamaha YZF-R1 ridden by “King” Kenny Roberts at this year’s U.S. Grand Prix at Laguna Seca was auctioned for $87,000. Roberts and late night television star Jay Leno were the special guest auctioneers for the R1 at Mecum’s Motorcycle Auction in Monterey, Calif.

Tommy Hayden Signs with YES Graves Yamaha for Remainder of 2012 AMA Daytona Sportbike Season

Tommy Hayden has signed on to race the remainder of the 2012 AMA Daytona Sportbike season with  Yamaha Extended Service Graves Yamaha after joining the team as a substitute for the injured Garrett Gerloff. Hayden joined the YES Graves Yamaha team as a last-minute replacement after Gerloff got injured in the first practice of the Daytona 200. While Gerloff continued his recovery from a broken femur suffered in the high side crash at Daytona International Speedway, Hayden has raced his way to fourth overall in the championship standings after five rounds with two podium appearances.