1997 Yamaha Virago 750 on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Magneti Marelli to Supply Electronics System to MotoGP Teams

It’s no secret that promoter Dorna Motorsports has been trying to push a standardized electronics control unit for teams in the MotoGP World Championship. The lack of a top-tier electronics package has been one of the biggest challenges faced by MotoGP’s claiming rule teams, and a spec ECU would narrow the gap between the CRT bikes and the factory prototypes. The manufacturers competing in the series, Honda, Ducati and Yamaha, understandably are resistant to the idea considering the effort they’ve put in to develop their electronics systems.

2013 AMA Superbike Daytona Race Report

The story leading up to the opening round of the 2013 AMA Pro National Guard Superbike season was whether anyone would be able to keep up with defending champion Josh Hayes. After all, the Monster Energy Graves Yamaha rider dominated the competition last season winning 16 of 20 races including a string of 10 in a row. The season-opening round at Daytona International Speedway appeared to start on script with Hayes qualifying in pole position.