2010 Yamaha Yz 450f on 2040-motos

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Yamaha Auctioning Cal Crutchlow’s Leathers To Benefit Oklahoma Relief Fund

The terrible events that occurred in Oklahoma were tragic. To help with the rebuilding efforts, Yamaha is auctioning off a pair of Cal Crutchlow’s leathers, with 100% of the proceeds benefitting Feed The Children. FTC’s aim is to provide food, medicine, clothing and other necessities to families who lack these essentials due to war, poverty, famine, or natural disasters.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Sportbike: 2012 Daytona 200 Results

The 2012 Daytona 200 delivered another fairy-tale finish with underdog privateer Joey Pascarella and the Project 1 Atlanta team fending off a pack of three other racers to win by a slim 0.048 second margin. Competing in just his first Daytona 200, 19-year-old Pascarella from Victorville, Calif., held the lead for 41 out of 57 laps to finish first ahead of a last year’s winner Jason DiSalvo while Cameron Beaubier squeezed by 2010 Daytona Sportbike Champion Martin Cardenas in a photo-finish to take third. For the Project 1 Atlanta team, the win marked a dramatic turnaround from a let down in 2011.