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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Isle of Man TT 2012: Supersport TT Race 1 Results

Padett’s Honda racer Bruce Anstey won the first Monster Energy Supersport TT race of the 2012 Isle of Man TT by a mere 0.77 seconds over rider Cameron Donald. The race could have been even closer if Gary Johnson, another Honda rider, hadn’t run out of gas on the final lap. Before he ran out of fuel, Johnson was in the mix with Anstey and Donald with just 0.62 seconds separating the three riders.

Japan Needs Your Help

By now, we’ve all seen pictures and video of the devastation in Japan following the March 11 earthquake and the ensuing tsunamis. Japan, of course, has contributed much to motorcycling, with the Big Four of Honda, Kawasaki, Suzuki and Yamaha, as well as tire manufacturer Bridgestone, helmet companies Arai and Shoei and many other motorcycle industry stalwarts all coming from the Land of the Rising Sun. Jon Bekefy and Greg Hatton, two motorcycle enthusiasts, industry employees  and above all, humanitarians, have set up a fundraising campaign benefiting the Red Cross for relief efforts in Japan.