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Another Day at the Office for Yamaha MotoGP Stars – Video

Back in 2009, Yamaha released an entertaining video featuring MotoGP racers Valentino Rossi, Jorge Lorenzo, Colin Edwards and James Toseland working on various mundane jobs at Yamaha Motor USA headquarters. Three years later, Yamaha has released a follow-up featuring its current MotoGP lineup of Lorenzo, Ben Spies, Cal Crutchlow and Andrea Dovizioso (with King Kenny Roberts lunchbox in tow). Tech3 Yamaha racer Crutchlow takes over his predecessor Edwards’ spot as a Yamaha security guard, but throws his own British spin on the job.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.