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Wayne Rainey Visits Yamaha Racing HQ

Racing legend and three-time 500cc Grand Prix Champion Wayne Rainey paid a visit to Yamaha Motor Racing’s headquarters just outside of Milan, Italy. The 1990-1992 World Champion met with employees of Yamaha Racing, Yamaha Motor Italy and Yamaha Motor RD Europe and officially opened a new boardroom named in his honor. Rainey, along with current Yamaha factory MotoGP racers Jorge Lorenzo and Ben Spies, took time to take photographs and sign autographs with the Yamaha staff.

Yamaha to Export Motorcycles from India to Japan – Yes, You Read That Right

In what may be a first for a Japanese manufacturer, Yamaha will be exporting motorcycles produced in India to its home market. Yamaha is shipping 300 units the YZF-R15 to Japan to test the market’s appetite for the 150cc sport bike. The R15 is manufactured by India Yamaha Motor at its plant in Surajpur, India.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.