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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

The World Endurance Championship Starts This Weekend

Endurance racing is perhaps the ultimate test of both man and machine. In the past, teams would pace themselves in order to rest both elements enough to make a final push at the end. These days, however, motorcycles are more reliable than ever, and riders train like triathletes.

Rich Oliver’s Mystery School Still Has Open Dates

Many roadracing champions will tell you that training in the dirt has helped them immensely in becoming the best rider they can be. The drastically reduced grip in the dirt makes a rider feel more comfortable on the street when one or both tires start slipping. At the Rich Oliver’s Mystery School, five-time 250cc champion, Rich Oliver, will teach you how to gain confidence on two wheels, all from the controls of a TTR125 Yamaha.