2014 Yamaha Yz 450f on 2040-motos

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Day 3 Dakar 2014: Barreda Maintains Overall Lead, Despres Catches Up

Joan Barreda won his second special stage this year and now boasts a lead of more than 13 minutes over Cyril Despres and Marc Coma, the two other beneficiaries of a particularly decisive stage. Today’s stage, part one of the first marathon stage with no team service, was characterized by the highest ever racing altitude in Dakar history. Facing the 22,841 foot summit of the Aconcagua, South America´s highest mountain, the motorcycle riders had to cross a pass over 14,107 feet in elevation in trial-like conditions.

Valentino Rossi Works at the Yamaha Offices when not Winning Everything

Yamaha Motor Europe has recently posted up on YouTube a delightful video about their riders.  Their secret for being so good at what they do is that they totally immerse themselves in Yamaha by working at the Yamaha offices. Hilarity ensues. James Toseland works the mail room, while Colin Edwards does security, quoting Eric Cartman from a 10 year-old-South Park episode.  Jorge Lorenzo is washing windows and Valentino Rossi is working the front desk.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.