2001 Yamaha Yzf-r1 Sportbike on 2040-motos

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Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.

Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.

Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.