Zero Enters South American MarketWed, 28 Sep 2011 00:00:00 -0700
Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America.
Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.
“Zero Motorcycles has experienced exceptional growth throughout Europe, and now we are pleased to be expanding our sales and distribution channels to Brazil to continue the enhancement of Zero’s international reach,” says John Lloyd, vice president of world wide sales for Zero Motorcycles. “Our partnership with Grupo Izzo will allow us to expand Zero Motorcycles’ presence in the Southern Hemisphere while giving motorcycle enthusiasts the opportunity to experience our high performance electric motorcycles throughout South America.”
Grupo Izzo will immediately begin offering demo rides for the Zero X, DS and XU models with further models expected to come later in the year. Grupo Izzo also imports Ducati and Triumph motorcycles and earlier this year ended a long-standing distribution deal with Harley-Davidson.
“We have chosen to represent the Zero Motorcycles brand to deliver high performance and premium electric motorcycles within large urban centers that are quite environmentally friendly. The breadth of products that Zero Motorcycles provides gives our customers a choice of performance, speed and range expected of an urban vehicle in Brazil,” says Paulo Izzo, president of Grupo Izzo. “With the environmental awareness that our country has, we are confident that we have partnered with the right brand to meet the expectations of this market.”
By Dennis Chung
See also: 2012 Ducati Streetfighter 848 MSRP Set at $12,995, 2012 Triumph Tiger 1050 and 1050SE – New Suspension, Handlebars and Colors, Roland Sands Designs Triumph Scrambler For Charity Auction.