2013 Ducati Monster 696 on 2040-motos

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Report: Ducati Sold to Audi for US$1.13 Billion

Reuters is reporting Audi has reached a deal with Investindustrial to acquire Ducati for a price of 860 million euros (US$1.13 billion). Citing two unnamed sources familiar with the deal, Reuters reports the purchase price includes Ducati‘s debts, estimated by one of those sources at below 200 million euros (US$262.6 million). As previously reported, the deal will be officially announced April 18, ahead of the annual shareholders meeting for Audi’s parent company, the Volkswagen Group.

Ducati Hypermotard with Zero Emissions

Ducati CEO Claudio Domenicali was amazed by an electric bike that he saw at one of his company's Thai dealerships the other day. It turned out that the dealer sells within the walls of his center not only Ducati motorcycles, but also Zero emissions electric bikes. However, the latter didn't sell very well, and he decided to attract buyers by building a test-drive e-bike with Ducati Hypermotard looks and some Zero FX parts and reasoning that it would be easier to send a customer to the track in a Ducati, and only then transfer to Zero.

Ducati Strada Tech jacket

Most of you will know that Dainese design make most of Ducati’s top class performance wear and this new jacket is no exception. Designed in conjunction with the launch of the new Multistrada 1200 this great looking jacket can be separated with the interior lining usable as a stand alone windproof jacket. It’s good to see brands using mountainwear technology for things like zips and seamless stitching as it blocks out so much water and wind.