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Moto blog

Harley-Davidson Confirms Project Livewire Will Appear In Avengers Movie

From the “Unless-You’ve-Been-Living-Under-A-Rock” department comes Harley-Davidson’s announcement today at the San Diego Comic-Con, that H-D’s first electric motorcycle, the Livewire, will indeed be used in Marvel’s Avengers: Age of Ultron movie as the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film. Of course, if you’ve been following Motorcycle.com for a while you’ll have known this already, as we brought you the scoop about Livewire.

The Roadery, A Different Kind Of Motorcycle Tour

Every motorcycle tour company promises to take you to beautiful destinations, but how many offer the same promise on custom motorcycles? The Roadery is that company. Having only been in business a few months, The Roadery, based in Los Angeles, is new to the motorcycle touring business, but it offers its customers the chance to explore some of the most scenic locations in the Western United States.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.