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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

The Making of Victory Motorcycles’ 2013 Brochure … Including a Visit to the Playboy Mansion – Video

Victory Motorcycles has released a series of videos showing a behind-the-scenes look behind its 2013 product brochure. This year’s brochure was notable for Victory‘s tie-in with Playboy magazine, including a photoshoot at the famous Playboy mansion. The brochure featured three Playboy models, Miss November 2011 Ciara Price, Miss January 2011 Anna Sophia Berglund and Miss April 2012 Raquel Pomplun.

Polaris Reports Q3 2013 Sales Results

Polaris Industries topped the $1 billion mark in sales for the first time in company history during the third quarter. Total sales revenue totaled $1.1 billion in the quarter, up 25.3% from $879.9 million reported in the same quarter last year. “Our record third quarter results reflect both the ongoing demand for our existing products and the potential contained within the initial shipments of our model year 2014 vehicles, the largest new product introduction in the company’s history,” says Scott Wine, chief executive officer of Polaris Industries.