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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.

Recall for 2006-2009 Yamaha FJR1300

Yamaha is recalling certain 2006-2009 FJR1300 sport-tourers due to a problem with the electrical system. According to documents released by the National Highway Traffic Safety Administration, the ground joint connector of the wire harness on some Yamaha FJR1300 models may overheat and become deformed. If the electrical system is not properly grounded, the motorcycle’s electric components including the ignition system may malfunction, potentially causing the engine to stall.